Premium Paper allows you to select upgraded paper stocks and finishes for your postcards beyond the standard 100lb glossy paper. This gives you more control over the look and feel of the direct mail pieces to better match your brand requirements.

How does Premium Paper work?

Step 1: Feature Enablement

Before you can use premium paper, PostGrid's Customer Success team must enable it for your organization. Contact support at [email protected] to request access

Step 2: View Available Options

Once enabled, you can see which premium paper combinations are available to your organization on the dashboard.

Step 3: Select Premium Paper

When creating a postcard (campaign, or individual order), simply choose your desired premium paper from the dropdown menu.

Step 4: Create Your Postcard

Everything else works the same as standard postcards - upload your design, add addresses, and send!

Available Premium Paper Options

Default: Standard 100lb cover (270gsm) Glossy Finiss

PostGrid currently supports the following premium paper combinations for postcards:

Premium Paper	Paper Stock	Finish	UV Coating	Best for
Glossy with heavier stock (120lb)	120lb cover stock (350gsm in UK)	Glossy Finish	No UV Coating	Substantial feel with vibrant colors, high-end marketing materials
UV glossy (single-sided)	Standard 100lb cover stock (270gsm in UK)	Glossy Finsh	UV coating on front (marketing) side only	Enhanced color vibrancy and protection on standard weight
UV glossy (single-sided) with 120lb stock	120lb cover stock (350gsm in UK)	Glossy Finish	UV coating on front (marketing) side only	Maximum impact - heavy stock with enhanced front-side shine
Satin finish (double-sided) on standard postcard stock	Standard 100lb cover stock (270gsm in UK)	Satin finish on both sides	No UV coating	Sophisticated, semi-gloss appearance with smooth texture

For any other custom options, please reach out to your Account Executive/Customer Success Manager.

Key Benefits

✅ Enhanced Brand Presentation - Premium paper makes your mail stand out and feel more substantial

✅ Better Durability - Heavier stocks are more durable and less likely to bend during mailing

✅ Professional Appearance - Different finishes create different impressions (matte for sophisticated, gloss for vibrant)

✅ Selective UV Coating - Add shine to specific areas while maintaining USPS compliance

Important Notes

Availability

Premium paper must be enabled for your organization by PostGrid's Customer Success team. Contact support at [email protected] to request access.
Not available for Starter tier accounts
Currently available for postcards only (US and UK)

SLA Impact

Paper stock changes (weight only): No additional delivery time
Finishes with UV coating: +1 day added to standard delivery time

Pricing

Premium paper options may incur additional per-unit charges. Contact your Account Executive/Customer Success Manager for pricing details

Country-Specific Naming:

US: Paper weight measured in pounds (lb)
UK: Paper weight measured in grams per square meter (gsm)
The actual paper quality is equivalent; only the measurement unit differs

FAQs

Q. Will I get acces to all four premium options? A: Your Customer Success representative will configure which of the four premium paper options are available based on your needs. You may get all four or a subset.

Q. Does premium paper cost extra? A: Yes, premium paper options include a per-unit upcharge. Contact your Account Executive/Customer Success Manager for pricing details.

Q: How do I know which premium papers are available to me? A: Once enabled, view available options in the Dashboard dropdown while creating the postcard order.

Q: Does premium paper work in test mode? A: Yes! Premium paper selections work in test mode for integration testing. No actual premium paper is used and no charges apply in test mode.

Q: Will my existing templates work with premium paper? A: Yes! You can override paper selection when creating orders from existing templates.